Microsoft has announced a reduction in the price of an Xbox Game Pass subscription in three regions of the world
Microsoft has announced a reduction in the cost of subscription plans for Xbox Game Pass Ultimate, Xbox Games Pass for consoles, Xbox Game Pass for PC and Xbox Live Gold in Israel, Chile and Hong Kong.
The American giant came to such a decision based on an analysis of the current economic situation in each of the regions, the Video Games Chronicle reports.
Price dynamics on the example of Xbox Game Pass Ultimate:
- Chile: 1 month Xbox Game Pass Ultimate - 7,990 pesos (became) / 11,990 pesos (was)
- Israel: 1 month Xbox Game Pass Ultimate - 39.99 shekels (became) / 54.99 shekels (was)
- Hong Kong: 1 month Xbox Game Pass Ultimate - 79 Hong Kong dollars (became) / 119 Hong Kong dollars (was)
- Chile: 12 months Xbox Game Pass Ultimate - 95,890 pesos (became) / 143,990 pesos (was)
- Israel: 12 months Xbox Game Pass Ultimate - 479.99 shekels (became) / 660.99 shekels (was)
- Hong Kong: 12 months Xbox Game Pass Ultimate - HK$ 949 (became) / HK$ 1419 (was)
Full table with old and new prices for Xbox Game Pass and Xbox Live Gold in the mentioned regions:
Microsoft noted that it is constantly studying market realities in different regions of the world, thinking about pricing. Its goal is to attract as many users as possible.
It should be noted that before the price reduction, which should take effect today, a subscription to the Xbox Game Pass in the three territories mentioned above cost significantly more than in Russia. For example, gamers from Chile were offered 1 year of membership in the Xbox Game Pass Ultimate for ~ 13 thousand rubles (when converted from the national currency). Now the service will cost everyone ~ 8,730 rubles.
As of the beginning of this year, the Xbox Game Pass service had more than 18 million active subscribers.
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